Amy Green, RN built her dream IV mobile th
erapy business by necessity. Her elderly aunt with dementia was dehydrated and needed an IV at home in rural Louisiana. When Green searched online seeking help, none of the mobile IV therapists in nearby Lafayette would travel 20 minutes for fewer than three clients.
“That’s my hometown, and you’re telling me people in the country can’t get at-home IV hydration?” recalls Green.
An ad for a turnkey IV therapy consulting business popped up in Green’s search. She hopped on a video call and decided to start her own business the next day. “I told myself I’m doing this. I was made for this,” says Green.
Today, a year and a half later, Green’s business is thriving, and she’s planning to hire another nurse.
Green’s mobile IV business, Hydreight Me Mobile IV, is fueled by word-of-mouth marketing, her commitment to clients and a passion for health and wellness. She offers advice on what she’s learned about launching a mobile IV clinic, hoping she can inspire others.
Benefits of a turnkey mobile IV therapy business model
Green opened her business in just two days because she works with a turnkey solution, Hydreight. They offer everything from a medical director and supplies to training and compliance oversight.
Green pays a portion of her profit back to Hydreight and says it’s been a no-brainer. “I’ve been a nurse for 26 years, and I know medical and IV infusions, but I don’t know business.”
An early roadblock led to more significant growth
The corporate practice of medicine that includes compliance and legal oversight is the hardest part for a new clinician business owner to manage, says Green. The laws vary in every state and are constantly changing –– especially in IV therapy. The wellness trend is fairly new and growing in popularity, while nursing boards and pharmacy boards are still playing catch up.
Green saw this in Louisiana firsthand when her state medical board released a position paper requiring an on-site physician any time an IV was administered. This affected IV therapy nurses, as well as hospice and home health nurses.
“That would shut me down, and I did not start building the business of my dreams just to have it closed because of one clause,” says Green.
Green was friendly with some leaders in state government and was able to have a conversation with the executive director of the medical board. “I told him, when you gave me my license, you told me I could implement a doctor’s order without the doctor being there, whether it’s telemedicine or in a home.”
Green helped get the on-site physician requirement recanted, and the medical board reissued the paper.
A marketing win led to more mobile IV clients
A turnkey solution might offer some marketing tools, but it’s your job to spread the word locally.
Green says the first marketing move she made accidentally was one she highly recommends. She had only seconds to decide on a name for her business when filling out the Hydreight application.
She landed on “Hydreight Me Mobile IV,” a name she initially doubted but later realized was perfect. Having “mobile IV” in her business name means she ranks first in local search for what her clients seek. This simple but effective decision has played a huge role in her visibility and success.
Green also tried advertising her business on scorecards at golf course scorecards and a gym teleprompter –– both of which flopped. “I would 10 of 10 recommend not ever doing that,” she says.
The power of personality in your IV therapy business
One of Green’s early lessons that strengthens patient loyalty is how she connects with them during the hour-long appointments. “You have to be okay with talking to people because you’re going to sit for an hour in a private space that maybe other people don’t get to see them in. You have to have a heart for it,” she says.
Regular visits become personal conversations where clients feel comfortable sharing their lives with her. They often ask her other health questions about medicine or other issues, so Green spends a lot of time supporting patient education.
Green fosters trust that ensures her clients return and also recommend her to others.
Focus on other areas of wellness
For Green, mobile IV therapy isn’t just a business — it’s a calling. Those who seek IV therapy are looking for alternative ways to feel healthier. Green is passionate about wellness and offers advice on natural ways to improve your health.
“You have a unique opportunity to be with people for an hour, and they are so hungry for information on how to be healthy,” she says.
The future of mobile IV therapy
Mobile IV therapy is a growing industry fueled by an increasing interest in hydration and wellness. More people are seeking the benefits of IV therapy, not just for illness recovery but also for overall health and energy levels.
For Green, what started as a simple idea to help her aunt has turned into a fulfilling business built on relationships and a deep commitment to improving lives.
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